If you’re thinking about selling your house in Bothell or the greater Seattle area, you’re probably seeing new homes pop up everywhere. That’s fantastic for buyers, who have tons of choices.
But for you, the seller? The game just got a little more competitive. So, how do you make sure your place truly shines in this busy market?
-
Price Smart for the Market
It’s tempting to price your home based on what you hope to get. But in a fast-moving market like Bothell‘s, smart pricing is key. It’s all about understanding what buyers are looking for.
- Think Like a Buyer: If there are four similar homes listed around $925K, and yours is at $950K without offering more value, buyers might just skip right past it.
- Avoid Sitting Too Long: In busy June, an overpriced home can quickly get overlooked. While your neighbor’s similar house sells in days, yours might sit, gathering dust instead of offers.
-
First Impressions Really Count (Online!)
These days, your home’s first showing is usually online. Your photos and videos aren’t just pictures; they’re your best sales tool! This is super important when buyers are Browse dozens.
So, why are we still seeing dark, blurry pictures or weird angles?
- Pro Photos are a Must: Get professional photos to truly show off your home’s best features and grab attention on Zillow or Redfin.
- Twilight Shots: Add a magical touch that makes your home stand out.
- Vertical Videos: Great for social media (think Instagram!), giving buyers an immersive feel that static photos can’t.
Make your home look amazing online to really pull buyers in!
-
Reach Buyers with Local Marketing
Just putting a “For Sale” sign up isn’t enough anymore. To truly stand out, you need a smart, local marketing plan that finds homebuyers exactly where they are.
Here’s an example from a recent sale right here in Bothell: I used a few key strategies.
- Targeted Facebook Ads: We aimed these specifically at potential homebuyers and those in nearby areas.
- Local Instagram Videos: Engaging visuals created buzz right within the community.
- Neighborhood Flyers: Dropping these off to nearby homes can find buyers who love the area and want to move up or have family close by.
The result? Over 40 people came to the open house, and that Bothell home was under contract in just 6 days! That’s not luck; that’s a smart, focused plan built for our local market.
Bottom Line: Sell Your Bothell Home the Smart Way This Summer
Homes that sell fast and for a great price in, don’t just magically appear online. They’re properties that:
- Are priced just right, for our local market.
- Look amazing with professional photos and videos.
- Are marketed directly to the right Bothell buyers.
Thinking of listing your home this summer and want to make sure it shines brighter than the rest?
Schedule your free chat today!
