How do you relist and successfully sell a home in Snohomish County after it didn’t sell the first time?
If your home sat on the market without selling, you’re not alone. Many listings in Snohomish County expire each year, often due to pricing, presentation, or marketing issues. The good news? With the right plan and approach, you can successfully relaunch your home and attract serious buyers. That’s where I come in.
Why Some Homes Don’t Sell the First Time
An expired listing doesn’t mean something’s wrong with your home, it usually means something was missing from the marketing or strategy.
Common reasons homes fail to sell include:
- Overpricing compared to recent local sales
- Unprofessional or outdated listing photos
- Limited online marketing reach
- Lack of communication or feedback from the previous agent
- Inadequate preparation before going live
Every home deserves a personalized strategy, and that’s the foundation of how I help expired listings succeed.
Step 1: Reassess Pricing and Presentation
When I take over an expired listing, I start with a fresh market analysis to identify the right pricing strategy for current conditions. Then I rebrand the home’s presentation, professional staging, photography, video, and listing copy that highlights what makes your home unique. The goal is to relaunch with maximum impact.
Step 2: Relaunch With Fresh Marketing Energy
A relaunch is your second chance to make a first impression. I promote your home across multiple platforms, MLS, Zillow, Redfin, social media, Google, and my network of local and international buyers. Each listing gets a tailored marketing plan that includes video tours, email campaigns, and targeted advertising to ensure maximum visibility.
Step 3: Communication and Care, Especially for Remote or International Sellers
Selling can be stressful, especially if you live out of the area or in another country. I manage every aspect for my clients, repairs, showings, inspections, and updates, while maintaining clear and consistent communication so you always know what’s happening.
Client Success Story: From Expired to Sold
Here’s what one of my international clients, Joshua Okunuga, shared after I helped sell his expired listing in Lake Stevens, WA:
“Marie-Noelle was indeed God sent. She took on the sale of our house in Lake Stevens WA early November 2024 after being on the market for over six months with a previous agent, receiving no offers for our house.
Marie-Noelle was amazing from the get go. After listening to our frustrations, goals and concerns, she went about formulating a clear plan on helping us sell our house. As international sellers, her consistent communication was priceless, from explaining the sale process to keeping us abreast of contingency due dates, plus being accessible whenever we needed her to oversee a number of service-related issues at the house, going over and above the norm to help.
With her expertise, we received a great offer and our house sold in January 2025. Thank you once again Marie-Noelle for your fantastic work. God bless.”
Step 4: The Results
When listings are relaunched with intention, updated visuals, a modern marketing plan, and steady communication, buyers respond quickly. Joshua’s story is just one of many where expired listings found new life and sold successfully.
Step 5: My Commitment to Every Seller
I believe in combining data, creativity, and care. My process is rooted in integrity and service, I don’t just list homes; I build strategies that sell them. Whether you’re local or abroad, I ensure that every step is handled professionally and transparently.
Local Market Insight
In 2025, homes in Snohomish County priced strategically and marketed effectively are selling within 30 to 45 days. With targeted exposure and the right preparation, even previously expired homes are drawing multiple offers.
Conclusion: From Expired to Extraordinary
If your home didn’t sell before, it still can. A fresh approach and the right REALTOR® make all the difference. I’ve helped many Snohomish County homeowners turn frustration into success, and I’d love to help you next.
Contact me today to discuss how we can relaunch your listing and achieve the results you deserve.
